Agron is one of South Africa’s leading providers of fertilizer solutions, serving the agricultural sector. The company has used Sage 300 for several years as its business management platform but sought to improve its salesforce efficiency and customer service with a modern Customer Relationship Management (CRM) solution.
Agron recognized that its existing processes required sales agents to travel frequently between customer sites and the office to complete sales paperwork and obtain support. This time-consuming process reduced the amount of time sales reps could spend with customers and impacted the company’s overall efficiency.
Agron needed a mobile CRM solution that would allow sales reps to manage the entire sales process on the go, from creating proposals to closing transactions, without having to return to the office.
In partnership with Astech and CATS, Agron implemented Sage CRM, fully integrated with its existing Sage 300 platform. This mobile CRM solution empowered Agron’s sales team to complete every aspect of the sales process on a mobile device, including:
The ability to complete the entire sales process from a mobile device means that sales reps no longer need to travel back to the office for administrative tasks. This allows them to focus more on customer interactions, helping farmers improve their businesses and boosting Agron’s sales efficiency.
The implementation of Sage CRM has delivered several key benefits to Agron:
Paul Cook, Financial Manager at Agron, shared his thoughts on the solution:
“I’m very impressed with the results so far. This solution gives us a significant marketing advantage over our local competitors. We are now positioned as a leader in our industry thanks to the flexibility, time-savings, and responsiveness this new solution provides.”
Astech played a key role in customizing Sage CRM to fit Agron’s specific needs, ensuring seamless integration with Sage 300. Anthony Lipshitz, Director at Astech, emphasized the impact of mobile CRM on business growth:
“By embracing mobile CRM, Agron has positioned itself at the forefront of its industry. The ability to manage pipelines, sales reports, and customer interactions on the go will help them impress customers and drive growth.”
With the successful implementation of Sage CRM, Agron has transformed its sales operations, improving productivity, enhancing customer service, and gaining a competitive edge. The integration with Sage 300 has created a seamless solution that empowers Agron’s salesforce to perform at their best.
