Flavourome BOOSTS CUSTOMER SERVICE with Sage CRM

Flavourome, a supplier of sweet flavouring to food manufacturers, has boosted productivity and customer service by implementing SageCRM from Sage, the market and technology leader for integrated accounting, payroll, and payment systems. 

Astech was the consulting and implementation partner for the project. Established in 1998, Flavourome distributes liquid and powder flavours as well as food colouring, sweeteners, vitamins, premixes, and manufactures entire food solutions. The company wanted to implement a world-class CRM platform to support its focus on partnering with clients to give them an edge in the competitive FMCG space. Management at Flavourome recognized that it would need to replace an Excel-based process for CRM with a modern system to cater for the company’s growth. The Excel solution meant that data needed to be captured manually, and that data analysis and reporting were inefficient. The sales team lacked access to real-time customer data. What’s more, only one account manager could work on the spreadsheet at a time. With the Sage CRM solution in place, Flavourome has vastly improved the productivity of its account managers and given them access to the real-time data they need to beer serve their clients. Sage CRM makes it easy to filter data by client and project so that the team can make good business decisions. In addition, turnaround times for customer requests such as quotes and orders have been dramatically improved. 

The system is integrated with Sage Evolution, giving consultants a complete view of the business. Says Thomas Steynberg, Sales and Business Development Manager at Flavourome: “We invest in world-class facilities and technology for every facet of our operation in Midrand, Gauteng so we can live up to the promises we make to our customers. Sage CRM is helping us to deliver the best possible service by allowing us to easily track all the business in our pipeline.” “With the Sage CRM system in place, we have a system that enables us to keep customers and prospects happy, in turn helping us to retain existing clients and acquire new ones. The rich data and reporting in Sage CRM means we can easily track performance across our customer experience. 

Astech were highly professional and skilled, and finished the first phase of implementation in just six months.” Anthony Lipshitz, Director at Astech, says: “As the consulting and implementation partner for this project, we take pride in playing a role to deliver quality service to Flavourome which in turn will help them to excel in their business growth.” Adds Ashley Pillay, Sales Director SMB, Sage: “From leads to customers, and all the marketing and sales in between, as well as ongoing customer service, Sage CRM will help you to grow your business relationships and total ROI. It’s a smart solution that helps business builders reinvent and simplify sales, marketing and account management.” For more information visit www.as-tech.co.za or contact us on +27 11 453 0252